As you may have already noticed on our Instagram channel, there is a new project Some time ago, we conducted a survey on Instagram asking what you would like to see as our next project. new cover stand our own sustainable Oceanmata Merch line, who won the race at that point. Yippee!
Your wish was our command and in just a few weeks we will launch our sustainable wave of change merch collection .
The Creation process of the collection And we thought, surely for you too? That's why we'd like to take you along on our blog over the next few weeks and give you a glimpse behind the scenes. From conception and design to production and final launch.
Conception
Before you finally hold the finished product in your hands, there is an enormous Preparatory work necessary. Our Isabel So in January of this year, the first thing that came to mind was the Search for cooperation partners dealt with.
Of course, it was clear to us from the beginning that our wave of change Collection dedicated to sustainability Several offers from Clothing producers and printing companies and meticulously compared. It was important to us that the companies we would work with in the future adhere to certain standards.
What did we particularly value?
- Organic cotton! Our sustainable Oceanmata Merch not made from conventional cotton was very important to us. The problem with cotton itself is not the raw material itself, which is certainly sustainable, but the Production and processing . This is usually accompanied by factors such as enormous Water consumption , inhumane and dangerous working conditions and the Environmental pollution. With "Stanley and Stella" we have found a producer we trust at this point.
- GOTS Standard ! It was also important to us that our future producer meets the GOTS standard. GOTS means "Global Organic Textile Standard" . The GOTS seal is the most widely awarded certificate for natural textiles. With strict ecological rules, the entire production checked for several factors.
- STANDARD 100 by OEKO-TEX® is one of the world's most recognized labels for textiles tested for harmful substances. It stands for customer trust and high product safety.
- We also wanted to be sure that the Seamstresses are paid fairly and work in good conditions. In addition to the GOTS seal, Stanley & Stella also has a close collaboration with "Fair Wear" , an organization that promotes Promotes good working conditions in the sewing factories. This was particularly important to us. Isabel is also a little deeper into the topic, since she sews her own clothes and knows how much work goes into it. This great craft deserves to be recognized.
- No animal suffering! As you know, with Oceanmata we are not only committed to plastic-free zones in Bali and stand for a plastic-free ocean, we also regularly support Animal welfare projects as the Turtle Foundation or the Dolphin Project with a portion of the proceeds from the sales of our products. Therefore, we also wanted to ensure that our sustainable Oceanmata merchandise is labelled "Peta vegan" not do without.
- Produce as regionally as possible! We are pleased that we are We were able to work with a local company to keep delivery routes as short as possible. Fortunately, Isabell was successful, and we look forward to producing our sustainable Oceanmata merchandise with the company "Textilmacher" in the future. from Munich They are also GOTS-certified, and embroidery threads and printing inks comply with Oeko-Tex Standard 100 in the highest category, "Product Class 1."
- You can also look forward to a little surprise, which is label the T-shirts As for that. Please don't just throw it in the trash; instead, by burying it, you'll give summer flowers a new lease of life. The label contains flower seeds!
design
After we knew who we wanted to work with to produce our merch, there was still something fundamental missing: the design .
The decision wasn't easy for us, but in the end, we and the Instagram community decided on this version with the centered logo and lettering:
Incidentally, the following variants were previously in the running:
