Privacy policy

Privacy Notice

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of OCEANMATA.de. Use of the OCEANMATA.de websites is generally possible without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to OCEANMATA.de. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed by means of this privacy policy of the rights to which they are entitled.

As the controller responsible for processing, OCEANMATA.de has implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions can, in principle, have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

Definitions

The privacy policy of OCEANMATA.de is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) profiling

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) controller or controller responsible for the processing

The controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its nomination may be provided for by Union law or by the law of the Member States.

h) processor

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) recipient

A recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) third party

A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Oceanmata GmbH

Auf dem Kreuz 11

86152 Augsburg

Germany

Tel.: +49 (0)177 7907926

E-Mail: team@oceanmata.com

Website: www.OCEANMATA.de

Cookies

The websites of OCEANMATA.de use cookies. Cookies are text files that are stored and saved on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, OCEANMATA.de can provide the users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimized in the interest of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and can thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable under certain circumstances.

Collection of general data and information

Each time the website of OCEANMATA.de is accessed by a data subject or an automated system, the website collects a series of general data and information. This general data and information is stored in the log files of the server. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.

When using this general data and information, OCEANMATA.de does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the contents of our website correctly, (2) optimize the contents of our website as well as the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by OCEANMATA.de statistically on the one hand and, furthermore, with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

Linkster Tracking

Use of cookies On this page we use the tracking technology of Linkster GmbH, Geschwister-Scholl-Straße 52, 20251 Hamburg, in order to measure and visualize insights into partnerships and advertising channels. This is a function for measuring the efficiency of the corresponding advertising measures. Furthermore, the information enables us to attribute advertising successes for billing with the corresponding advertising partners. When you click on an advertising integration, cookies are set in your browser that are read out in the event of a transaction. At each touch point, your browser sends an HTTP request (request) to the server of Linkster, transmitting certain information. This information includes the URL of the website on which the advertising material is placed (referrer URL), the browser identifier (user agent) of your device (including information about the device type and the operating system), the IP address of the device (this IP address is anonymized and hashed by us prior to storage), HTTP header (data package automatically transmitted by your browser with various technical information), the time of the request and, if previously stored on the device, the cookie with its content.

A cookie is a small data package that is exchanged between your browser and the server. In this data package, the information relevant for the web application can be stored and transmitted, e.g. the contents of a virtual shopping cart. The tracking technology stores cookies on your device to document actions. A 24-digit, anonymous ID is stored in the cookie. Linked to this ID, the data is stored in encrypted form in our database on the server. This includes the information about the last touch points (i.e. when a specific advertising medium was displayed or clicked on from a device). The stored touch points can, if applicable, be assembled into a sequence chain (user journey). In the case of an action request, the order number and the shopping cart value of your order are usually also transmitted and stored by us. In addition, the following values can be transmitted and stored: your customer number, new customer characteristic, your age and gender, as well as the information you provide in a customer survey. The cookies stored by Linkster GmbH are deleted after 30 days at the latest. The information transmitted to us and the cookies serve exclusively the purpose of a correct attribution of the success of an advertising medium and the corresponding billing and is justified by our legitimate interests pursuant to Art. 6(1)(1)(f) GDPR. If you do not wish cookies to be stored in your browser, you can achieve this by means of the corresponding browser setting. In your respective browser, you can deactivate the storage of cookies under Tools/Internet Options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you must expect a restricted display of the online offers and a restricted user guidance. You can also delete cookies at any time. In this case, the information stored in them is removed from your device. The collection and processing of tracking data can also be deactivated by clicking on this tracking opt-out link: https://trck.linkster.co/privacy-optout.do Viewing your data: https://trck.linkster.co/privacy-mydata.do You can find out which cookies in particular are used by our tracking technology in the following overview: TRS: Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the touchpoint data. TRSCJ: Fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains all touchpoint data in encrypted form on the client browser. trs_db_optout: When clicking on the tracking opt-out link, a special cookie is written, which deactivates tracking in the current web browser of the device. However, tracking is reactivated as soon as you delete the tracking opt-out cookie.

Registration on our website

Wheelio

Within our online offering, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use the app Wheelio of the provider Conversion Pirate, in order to use its content and services for newsletter registration. For this purpose, we forward personal data of our customers to said company.

For this offer, the entry of the user's e-mail address is required, which is subsequently processed via klaviyo. The e-mail address is subsequently used for the explicit promotion of products & services.

This serves to obtain a voucher code that the customer can use directly.

The data subject has the option of registering on the website of the controller by providing personal data. Which personal data is transmitted to the controller results from the respective input mask used for the registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, for example a parcel service provider, who likewise uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) of the data subject, the date as well as the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented, and this data makes it possible, if necessary, to solve crimes that have been committed. In this respect, the storage of this data is necessary to safeguard the controller. This data is generally not passed on to third parties, unless there is a legal obligation to pass it on or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject contents or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller's data stock.

The controller provides each data subject with information at any time upon request as to which personal data is stored about the data subject. Furthermore, the controller corrects or deletes personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. The entirety of the controller's employees are available to the data subject as contact persons in this context.

Contact option via the website

Due to statutory provisions, the website of OCEANMATA.de contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller is stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

Comment function in the blog on the website

OCEANMATA.de offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a portal maintained on a website, usually publicly accessible, in which one or more persons, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, in addition to the comments left by the data subject, information on the time of the comment entry as well as on the user name (pseudonym) chosen by the data subject is stored and published. Furthermore, the IP address assigned by the internet service provider (ISP) of the data subject is also logged. This storage of the IP address takes place for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller's own interest, so that the controller could exculpate itself in the event of a legal violation. This collected personal data is not passed on to third parties, unless such disclosure is required by law or serves the controller's legal defense.

Subscription to comments in the blog on the website

The comments made in the blog of OCEANMATA.de can, in principle, be subscribed to by third parties. In particular, there is the option for a commenter to subscribe to the comments following his comment on a particular blog post.

If a data subject decides to subscribe to comments, the controller sends an automatic confirmation e-mail to check, in the double opt-in procedure, whether the owner of the specified e-mail address actually opted for this option. The option to subscribe to comments can be terminated at any time.

Routine erasure and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the statutory provisions.

Rights of the data subject

a) Right of confirmation

Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether personal data concerning him or her is being processed. If a data subject wishes to make use of this right of confirmation, he or she can contact an employee of the controller at any time.

b) Right of access

Every person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, free of charge, at any time information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the purposes of the processing
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
the existence of a right to rectification or erasure of the personal data concerning him or her, or to restriction of processing by the controller, or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject: any available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and — at least in these cases — meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right of access to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transmission.

If a data subject wishes to make use of this right of access, he or she can contact an employee of the controller at any time.

c) Right to rectification

Every person affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data — also by means of a supplementary statement — taking into account the purposes of the processing.

If a data subject wishes to make use of this right to rectification, he or she can contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure without undue delay of personal data concerning him or her, where one of the following grounds applies and insofar as the processing is not necessary:

The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws consent on which the processing is based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
The personal data were unlawfully processed.
The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data were collected in relation to the offering of information society services referred to in Art. 8(1) GDPR.

If one of the above-mentioned grounds applies and a data subject wishes to arrange for the erasure of personal data stored at OCEANMATA.de, he or she can contact an employee of the controller at any time. The employee of OCEANMATA.de will arrange for the erasure request to be complied with without undue delay.

If the personal data were made public by OCEANMATA.de and our company as the controller is obliged to erase the personal data pursuant to Art. 17(1) GDPR, OCEANMATA.de shall take reasonable measures, including of a technical nature, taking into account the available technology and the cost of implementation, to inform other controllers processing the published personal data that the data subject has requested from these other controllers the erasure of all links to this personal data or of copies or replications of this personal data, insofar as the processing is not necessary. The employee of OCEANMATA.de will arrange for the necessary measures in individual cases.

e) Right to restriction of processing

Every person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
The data subject has objected to the processing pursuant to Art. 21(1) GDPR pending the verification of whether the legitimate grounds of the controller override those of the data subject.

If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored at OCEANMATA.de, he or she can contact an employee of the controller at any time. The employee of OCEANMATA.de will arrange for the restriction of processing.

f) Right to data portability

Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller by the data subject, in a structured, commonly used and machine-readable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject can contact an employee of OCEANMATA.de at any time.

g) Right to object

Every person affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

In the event of an objection, OCEANMATA.de will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

If OCEANMATA.de processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of the personal data for the purpose of such advertising. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to OCEANMATA.de to the processing for direct marketing purposes, OCEANMATA.de will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her which takes place at OCEANMATA.de for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject can contact any employee of OCEANMATA.de or another employee directly. The data subject is furthermore free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, OCEANMATA.de takes suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which includes at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to assert rights with regard to automated decisions, he or she can contact an employee of the controller at any time.

i) Right to withdraw data protection consent

Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to assert the right to withdraw consent, he or she can contact an employee of the controller at any time.

Data protection provisions concerning the application and use of Facebook

On this website, the controller has integrated components of the company Facebook. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the internet community to provide personal or company-related information. Facebook enables the users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. In the course of this technical procedure, Facebook obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes, with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desired by the data subject, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress a data transmission to Facebook. Such applications can be used by the data subject to suppress a data transmission to Facebook.

Data protection provisions concerning the application and use of Google Analytics (with anonymization function)

On this website, the controller has integrated the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analytics is the collection, gathering and evaluation of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about which website a data subject came to a website from (so-called referrer), which sub-pages of the website were accessed, or how often and for what duration a sub-page was viewed. Web analytics is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For the web analytics via Google Analytics, the controller uses the addition "_gat._anonymizeIp". By means of this addition, the IP address of the internet connection of the data subject is truncated and anonymized by Google if the access to our websites takes place from a Member State of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of the visitor flows on our website. Google uses the obtained data and information, among other things, to evaluate the use of our website in order to compile online reports for us that show the activities on our websites, and to provide further services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently to enable commission accounting.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of the visits to our website by the data subject, is stored. Each time our websites are visited, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and can thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or by another person attributable to his or her sphere of control, there is the possibility of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

Data protection provisions concerning the application and use of Google AdWords

On this website, the controller has integrated Google AdWords. Google AdWords is a service for internet advertising that allows advertisers to place ads both in the search engine results of Google and in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance, by means of which an ad is only displayed in the search engine results of Google when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the promotion of our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the search engine Google and a display of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. Via the conversion cookie, provided the cookie has not yet expired, it is traced whether certain sub-pages, for example the shopping cart of an online shop system, were accessed on our website. By means of the conversion cookie, both we and Google can trace whether a data subject who reached our website via an AdWords ad generated revenue, i.e. completed or aborted a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertising customers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, for example the websites visited by the data subject, is stored. Each time our websites are visited, personal data, including the IP address of the internet connection used by the data subject, is accordingly transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and can thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable data protection provisions of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.

Data protection provisions concerning the application and use of Instagram

On this website, the controller has integrated components of the service Instagram. Instagram is a service that can be qualified as an audiovisual platform and enables users to share photos and videos and, in addition, to further distribute such data on other social networks.

The operating company of the services of Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. In the course of this technical procedure, Instagram obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognizes, with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of this information to Instagram is not desired by the data subject, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and the applicable data protection provisions of Instagram can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

Data protection provisions concerning the application and use of Jetpack for WordPress

On this website, the controller has integrated Jetpack. Jetpack is a WordPress plug-in that offers additional functions to the operator of a website built on WordPress. Jetpack allows the website operator, among other things, an overview of the visitors to the site. By displaying related posts and publications or the possibility to share content on the site, it is also possible to increase visitor numbers. In addition, security functions are integrated in Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and accelerates the loading of the images integrated on the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Jetpack component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. In the course of this technical procedure, Automattic obtains knowledge of data that is subsequently used to create an overview of the website visits. The data thus obtained serves to analyze the behavior of the data subject who has accessed the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without first obtaining a separate express consent from the data subject. The data is furthermore made known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and can thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by the Jetpack cookie relating to the use of this website as well as the processing of this data by Automattic/Quantcast. To do this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the websites of the controller are no longer fully usable for the data subject.

The applicable data protection provisions of Automattic are available at https://automattic.com/privacy/. The applicable data protection provisions of Quantcast are available at https://www.quantcast.com/privacy/.

Data protection provisions concerning the application and use of Pinterest

On this website, the controller has integrated components of Pinterest Inc. Pinterest is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the internet community to provide personal or company-related information. Pinterest enables the users of the social network, among other things, to publish collections of images and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. In the course of this technical procedure, Pinterest obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Pinterest at the same time, Pinterest recognizes, with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website whenever the data subject is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of this information to Pinterest is not desired by the data subject, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

Payment method: Data protection provisions concerning PayPal as a payment method

On this website, the controller has integrated components of PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the possibility of processing virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or also to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, e-mail address, IP address, telephone number, mobile telephone number or other data necessary for payment processing. Also necessary for the processing of the purchase contract is such personal data that is related to the respective order.

The transmission of the data is intended for payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular when there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of the contractual obligations or the data is to be processed on behalf.

The data subject has the option of withdrawing consent to the handling of personal data at any time vis-à-vis PayPal. A withdrawal does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Legal basis of the processing

Art. 6(1)(a) GDPR serves our company as a legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data could become necessary in order to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our establishment and, as a result, his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. Then the processing would be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not override it. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities in favor of the well-being of all our employees and our shareholders.

Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment of the contract or the initiation of the contract.

Statutory or contractual provisions for the provision of the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual arrangements (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data if our company concludes a contract with him or her. A non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee informs the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of the personal data would have.

Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

E-mail advertising with newsletter registration

If you register for our newsletter, we use the data required for this or separately provided by you to regularly send you our e-mail newsletter on the basis of your consent pursuant to Art. 6(1)(1)(a) GDPR. Unsubscribing from the newsletter is possible at any time and can be done either by a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we delete your e-mail address, unless you have expressly consented to a further use of your data or we reserve the right to a further data use that is permitted by law and about which we inform you in this declaration. For the newsletter dispatch, we use the service provider Klaviyo Inc., 225 Franklin St, Floor 10, Boston, MA 02110, USA. The data processing may also take place in the USA. In the opinion of the European Court of Justice, an adequate level of data protection can currently generally not be assumed in the USA.

Klaviyo uses so-called standard contractual clauses pursuant to Art. 46(2) and (3) GDPR as the basis for the processing or transfer of data to countries outside the EU (https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de). By means of these clauses, Klaviyo undertakes to comply with the EU data protection standard when processing your data, even if the data is transmitted to third countries such as the USA and processed and stored there. You can find more about this on the pages of Klaviyo at https://www.klaviyo.com/legal/data-processing-agreement and https://www.klaviyo.com/legal/privacy/privacy-notice.